Get one of your five a day, the snack pot way!!

Keelings identified a distinct gap in the market for individual fresh fruit portions for people leading busy lifestyles who want to incorporate “1 of their 5 a day” into their daily diet. In the lead up to Snack Pots’ development, Keelings completed an extensive market research project to understand current fruit snacking behaviour within the Irish market. Speaking about the company’s latest product innovation, David Keeling commented “The reality for many people especially aged from 25 to 40 years is that they are leading busier and more active lifestyles than ever. Our research would suggest that for many juggling work and home life there is less time to pre-prepare healthy snacks. Snack Pots widen the choice customers have when opting for a nutritious snack on the go. Snack Pot’s compact packaging means each pots’ fruit can be eaten with no mess. Snack Pots are also easy to pack in a handbag or store in a car drink holder with minimum fuss”.


Keelings’ dedicated Nutritionist Aveen Bannon, worked closely with the team during the Snack Pot development process. Aveen recommended the size and weight of each Snack Pot in line with the standard portion that constitutes “1 of your 5 a day”. Speaking about the benefits of Snack Pots, Aveen points out. “Eating your 5 a day can reduce the risk of getting chronic diseases like heart disease and certain cancers by 20%! For taste, health and weight control fruit should always be a first snack choice and Snack Pots that offer a combination of different coloured fresh fruits are a perfect way to get a variety of all of the health benefits that fruit can offer. Apart from being tasty, versatile and a quick easy snack option fruits are low fat, fibre rich foods that naturally provide uswith essential immune boosting vitamins and minerals. Berries, cherries and grapes are the perfect addition to the family diet as they are packed with vitamin C, folate, fibre, potassium and health boosting phytochemicals. Phytochemicals are compounds present in plant foods that give fruits their characteristic colour and are vital for good health. Berries and cherries are rich sources of polyphenols and anthocyanin, which prevent bacteria from attaching to cells, are good for our eyes and may protect against certain cancers”.

Keelings Snack Pot varieties include, Blueberries, Strawberries, Cherries, Mixed Berries and Grapes. Snack Pots are now available in Tesco, Dunnes and Superquinn stores nationwide.