Why 5 A Day

Eating fruit and vegetables every day is vital for good health. It increases your intake of nutrients allowing your body to function at its best. What’s more, studies show that they help protect against numerous conditions and diseases like heart disease, stroke, high blood pressure, some cancers and problems with digestion.

That’s why the World Health Organisation recommends a minimum of 400g (about 5 servings) of fruit and vegetables per day. To maximize the health benefits, eat all 5 different colours of fruits and vegetables every day!

5 Reasons To Get Your Keelings 5 A Day

  1. To Improve and maintain health.
  2. To prevent heart disease. cancer and diabetes.
  3. To help achieve a healthy weight.
  4. To boost your immune system.

Did You Know?

Irish adults (18-64yrs) have been shown to eat approx 3 and a half portions of fruit and veg per day!


Forget looking for gold at the end of a rainbow – Look for health!
The key to improving your health, and that of your family, is to include some colour at every meal. Choosing food by colour really helps boost the nutritional value of a meal. And with so many tasty colourful options out there there’s no excuse! So by eating a rainbow diet, you can pump up your family’s diet full of health boosting nutrients. Remember: your health is your wealth!

Colour What are the Benefits?
Red Red fruit & veg often contain lycopene which is a powerful antioxidant that has been shown to protect against heart disease and prostate cancer. When tomatoes are cooked, the heating process increases the ability of lycopene to be absorbed.
Green A risk factor for heart disease is high levels of homocysteine, an amino acid, in the blood. Dark green leafy vegetables are a great source of folate which can help lower these levels, so ensure you eat something green everyday!
Yellow & Orange Carotenoids, the pigments responsible for this colour, are converted to Vitamin A by the body. It’s essential for healthy skin, eyes and immune system… so put some sunshine on your plate!
Purple, Blue & Black High in Vitamin C but getting their colour from anthocyanin gives them double the amount of antioxidants! Powerful little stress-busters that may protect against cancer, poor circulation & memory.
White, Tan & Brown Perhaps bland in colour, but jam-packed with important disease-fighting phytochemicals which promote heart health, strengthen the immune system and may help protect against cancer.