Why 7 A Day

Apart from tasting delicious fruits and vegetables are vital for good health. Including fruit and vegetables in your daily diet helps increases your intake of vitamins, minerals phytonutrients and fibre which will help your body function at its best. What’s more, studies show that they help protect against numerous conditions and diseases like heart disease, stroke, high blood pressure, some cancers and digestion issues.

Reasons To Get Your Keelings 7 A Day

  1. A good source of vitamins and minerals, including folate, vitamin C and potassium.
  2. They’re an excellent source of dietary fibre, which helps maintain a healthy gut, and a healthy weight.
  3. They can help to reduce your risk of heart disease, stroke and certain cancers.
  4. Getting your 5-7 day also helps you keep to a healthy,balanced diet.
  5. And lets not forget they taste delicious!

Did You Know?

73% of the Irish population do not eat enough fruit and vegetables.


Forget looking for gold at the end of a rainbow – Look for a rainbow on your plate! The colour of fruit and vegetable and be a big part of its health boosting qualities. The key to improving your health, and that of your family, is to include some colour at every meal. Choosing food by colour really helps boost the nutritional value of a meal. And with so many tasty colourful options out there there’s no excuse! So by eating a rainbow diet, you can pump up your family’s diet full of health boosting nutrients. Remember: your health is your wealth!

When it comes to food, what are the benefits of each colour group?


Red fruit & veg often contain lycopene which is a powerful antioxidant that has been shown to protect against heart disease and prostate cancer. When tomatoes are cooked, the heating process increases the ability of lycopene to be absorbed.


A risk factor for heart disease is high levels of homocysteine, an amino acid, in the blood. Dark green leafy vegetables are a great source of folate which can help lower these levels, so ensure you eat something green everyday!

Yellow & Orange

Carotenoids, the pigments responsible for this colour, are converted to Vitamin A by the body. It’s essential for healthy skin, eyes and immune system… adding a little oil to these vegetables can increase the absorption of vitamin A too….so put some sunshine on your plate!

Purple, Blue & Black

High in Vitamin C but getting their colour from anthocyanin gives them double the amount of antioxidants! These purple powerhouses can help improve memory and protect against cancer and heart disease.

White, Tan & Brown

Perhaps bland in colour, but jam-packed with important disease-fighting phytochemicals which promote heart health, strengthen the immune system and may help protect against cancer.