Our Packaging
Here at Keelings, we feel we have a responsibility to create a sustainable future for our children and future generations and to reduce our impact on the environment. We know that consumers want to move away from plastic packaging, and we do too.
This is incredibly challenging to achieve for some foods, like berries, due to the cold, moist supply chain. We are currently very busy exploring packaging technologies and options but our journey has already begun:
Launched the Keelings Love to Grow brand
Moved from MDF into cardboard bumper boxes for our berries
Removed all black plastic from our range
- Reduced the weight of plastic in our punnet by 10%
- Our punnets are produced with 80% post-consumer waste (PCW) recycled content while our lids are 30% post-consumer waste recycled content
- Our labels are now plastic free (recycling 1.5 T of plastic from the range!)
- Our Raspberries & Blackberries plastic pads have been replaced with a 100% recyclable fibre pad
- Switched from our plastic Blueberry Bucket to a 95% plastic free Blueberry Carry Case
- We launched Keelings Apples and Keelings Grapes in 100% cardboard packaging
We have lots of exciting plans in 2023 to bring us closer to our goals so watch this space!
The launch of our new logo and packaging and that Keelings feeling when our new TV ad goes live!
Our Purpose
This simple statement ‘Better Food, Better World’, means a lot to us as a family business. These four words are Keeling’s purpose and our life’s work. It motivates us and our teams to continually strive to produce better food so that the whole world eats better and lives healthier, happier and more productive lives.
As a team, we are continually striving to make food and what we all eat better, through what we grow, the quality improvements and innovations we make and the stories we tell. We are also very aware of our impact on the world both environmentally and socially and we are very consciously planning to positively manage our impact on the world in the present and consistently into the future.
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“I believe that as we eat better food we can live healthier, happier more productive lives and the more we do this, the more we can contribute to a better world.”
Caroline Keeling
